Field reports from a small EU studio.
What we measured deploying Truckthrust with our first European fleets, how we operate inside the EU AI Act, and the engineering decisions behind shipping a product from Europe. Written by the people doing the work.
Eighteen months in market: what we measured during Truckthrust's first European deployments.
A frank operational write-up of the first eighteen months of Truckthrust on the road. Pilot fleet selection, the hypotheses we tested first, the two pricing changes that worked, and the one go-to-market assumption we got wrong before product fit landed for early Portuguese and Danish customers.
Read the postEuropean SME logistics loses €4.7B a year to paper-first transport. Here's what we measure when one fleet switches.
Industry analyst estimates have circulated for years; we ran the same arithmetic per-fleet on actual Truckthrust telemetry. About 90 minutes of paperwork removed per driver, per day, with the methodology, the data, and what it implies for EU fleet competitiveness as we scale to more customers.
Read the postBuilding AI products inside the EU AI Act — our compliance posture, in plain English.
Truckthrust is GPAI-adjacent: agentic features that touch real workflow decisions in a regulated industry. We walk through how we classify our models, what high-risk obligations we already meet, our Article 50 transparency surface, and the governance documentation we keep current for any reviewer or customer that asks.
Read the postWhy we kept Truckthrust on EU infrastructure end-to-end — and what it costs to do it right.
Customer data, model inference, vector storage, and audit logs all stay inside EU jurisdictions. We chose Hetzner + Scaleway + EU-region inference providers over a US-default stack and we publish the residency map per service. A short note on what that decision cost us, and why we'd make it again.
Read the postProduction AI doesn't fail loudly — it regresses quietly. Here's the eval pipeline we ship with every customer.
An engineering field report on the evals, tracing, and cost guardrails we wire into every Truckthrust deployment and every AI engagement. Real test suites, real failure modes from the last quarter, and the SLA targets we now hold ourselves to in front of pilot customers.
Read the postHiring slowly in a market hiring fast — how a six-person EU studio sets the technical bar.
We grew from three to six in eighteen months. The founders' average prior tenure: 7+ years. Two of the last three hires came from teams already shipping production AI in Europe. The technical interview, the trial-week, and the principle behind why we still turn down more offers than we extend.
Read the postGot a hard problem?
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Pilots, full builds, or in-house AI strategy. Send us a short note and we’ll come back the same day.